What is the secret to successful betting?

 The secret to successful betting is VALUE!

Without VALUE there is no way you will profit in the long term with your betting. NO WAY.

Other things are also very important such as bank management, staking plan, emotional control, discipline but without taking VALUE you will never end up in profit in the long run.

What do you mean by value?

Value is basically putting the odds in your favour - which we can all appreciate I'm sure

Everybody knows the chances of calling the toss of a coin correctly are 50/50 (its got to be either heads or tails). 50/50 expressed as odds is evens (2.0 in decimal). So in the long run* the amount of times the coin ends on heads will equal the amount of times it ends on tails.

If you bet on heads every time at evens you will end up with the same amount of money as you started with in the long run*

Betting £1 on heads on each toss at evens:

10,000 tosses: coin lands on heads 5,000 times and lands on heads 5,000 times

Heads wins = +£5,000

Tails wins = -£5,000

Profit = £0.00

Now, if you can find someone to offer you odds of 6/4 (2.5 in decimal) - and if you can, please tell me! - that it will be heads then you are guaranteed to come out with a profit in the long run:

10,000 tosses: 5,000 = heads and 5,000 = tails

Betting £1 on heads on each toss at 6/4 (2.5):

Heads wins = +£7,500

Tails wins = -£5,000

Profit = £2,500.00

When the odds are 6/4 (2.5) - or any odds over evens (2.0) - then the odds are in your favour and this is what is called VALUE.

*the long run is crucial because in the short run you might lose heavily or you might win heavily